NARS Color Quest
Supersocial partnered with NARS Cosmetics to build a one-of-a-kind beauty experience for the Roblox platform.
PUSHING BOUNDARIES OF SELF-EXPRESSION ON ROBLOX
Engaging Experience & High Visual Fidelity
NARS Color Quest is a multiplayer experience on Roblox where players explore breathtaking tropical islands on a quest to collect iconic NARS shades to complete their virtual makeup palette.
Groundbreaking Makeup Customization
The experience features a brand new, first-of-its-kind face customization tool for avatars, allowing players to unleash their artistry and create unique looks using the shades they collect around the world.
Built with Advanced Roblox technology
Players can take and share photos of their looks with another first-ofits-kind feature, the in-game social media app called Snapshot. Here players can browse other players’ photos, give and receive likes, appear on the trending feed and get featured in François Nars’ 3D gallery space.
Embracing shared experiences and co-creation, core tenets of the emerging metaverse space, Nars color quest was developed to be a next-generation digital experience.
— Dina Fierro, Vice President, Global Digital Innovation and Strategy at NARS
FOR THE FIRST TIME ON ROBLOX, PLAYERS ARE ABLE TO FULLY CUSTOMIZE THEIR FACES WITH NARS’ LOOKBOOK FEATURE.
Players can edit facial features, place designs, rotate, scale, and edit depth, and change the color of their design. The possibilities are endless!
Studio Space with a 3D immersive shop, Snapshot gallery, and where players can meet the one and only François Nars
Players collect shades by completing puzzles together in an otherworldly environment
Endless makeup customization options in the Lookbook
DEEPLY IMMERSIVE WORLDS THAT SPARK CREATIVITY
Supersocial brought to life NARS’ bestselling collections by turning each one into a unique immersive world for players to explore and experience the brand in a whole new way.
UNIQUE CHARACTERS THAT PERSONIFY ICONIC NARS COLLECTIOns
Supersocial brought NARS products to life (literally!) by crafting unique non-player characters inspired by each NARS Icon Collection. Players can also meet and interact with a virtual version of NARS founder and creative director, François Nars, by visiting him in his studio.
